![]() ![]() Getting rid of password sharing is one of two primary measures in Netflix’s search for profitability announced following the loss of 200,000 subscribers in the final quarter of 2022. Over 100 million households are sharing Netflix accounts around the world, according to the streaming platform, which said shared accounts have been “impacting ability to invest in great new TV and films”. Netflix said people travelling will still be able to watch its content on the go, which could involve measures used in South America like temporary travel codes. In a localised help article for New Zealand customers, Netflix said it uses “IP addresses, device IDs, and account activity” to figure out if users are connected to the primary location but that it doesn’t use GPS data". ![]() The company has been testing ways to crack down on password sharing in South America and last week expanded its new measures to a new set of guinea pig customers in Canada, New Zealand, Portugal, and Spain.īased on previous statements, Australians can expect the password sharing crackdown to come down under in the coming months. ![]() Netflix will soon stop you from sharing your account with people outside your immediate household by making account owners set a “primary location” and checking IP addresses to make sure people are regularly logging in from home. ![]()
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